Le Tour de Fort

 Alternative branding for Le Tour de Fort. They organize a massive pub crawl to explore the city and raise awareness to support American Veterans.

Alternative branding for Le Tour de Fort. They organize a massive pub crawl to explore the city and raise awareness to support American Veterans.

Late one Friday evening I laughed with Joe Wasson of Le Tour de Fort about bikes, design, and making some awesome shirts for an incredible organization. We went through a few weeks of test designs to find what worked best.

We found it in a recolored map of downtown Fort Wayne, emphasizing the "choose-your-own-adventure" of the crawl. Drawing inspiration from their themes of working together and the importance of the journey, we felt this design really powered the spirit of the event.

 The official 2015 "Le Tour de Fort" shirts.

The official 2015 "Le Tour de Fort" shirts.

 Inspired by the French flag and the iconic nature of the Allen County Courthouse we felt this design would work better as a poster.

Inspired by the French flag and the iconic nature of the Allen County Courthouse we felt this design would work better as a poster.

 As much as I enjoyed the script typography, it was difficult to decipher and fell flat next to the popping colors of the map.

As much as I enjoyed the script typography, it was difficult to decipher and fell flat next to the popping colors of the map.

Le Tour de Fort is on May 30th, 2015. It's going to be a blast. Wear your helmets and explore your city together.

Adam Garland

West Central, 835 W. Wayne St., Fort Wayne, Indiana, The United States